Lexus is a world-renowned producer of upscale luxury vehicles. Established in the 1980s as a subsidiary of Toyota, Lexus shares its parent company's reputation for safety and innovative technology. Whether you're a Lexus enthusiast or looking to learn more before making a purchase, here's a brief history of this esteemed automaker.
The Beginning of Lexus
Lexus was established in the 1980s as part of a project called F1, or "Flagship One," aimed at creating the world’s "best car." This ambitious project was initiated by Toyota chairman Eiji Toyoda, with competitors including Nissan and Honda, who were developing their own luxury brands, Infiniti and Acura, respectively. The F1 project led to the creation of the Lexus LS 400, designed to offer a more upscale alternative to Toyota's lineup and to compete with Infiniti and Acura. The LS 400 was a hit, and in 1989, Lexus launched its second vehicle, the ES 250. The success of these flagship models established Lexus as a brand focused on producing luxury vehicles for upper-class markets worldwide.
Lexus Gains Traction
Lexus quickly developed a reputation for exclusive, high-end vehicles, personalized service, and superior quality. Building on its success, Lexus introduced more models with the same luxury and quality standards. The ES 300, SC 300, and SC 400 Sport were among the next vehicles produced, featuring distinctive coupe-style designs that marked Lexus's entry into the luxury sports car market. These models proved as attractive and popular as the original Lexus vehicles, and by the end of 1991, Lexus sold more luxury vehicles in the U.S. than both BMW and Mercedes-Benz.
Lexus Celebrates a Milestone
Throughout the 1990s, Lexus continued to expand its lineup of luxury vehicles. By 1999, Lexus had sold its one-millionth vehicle in the U.S., and by 2000, it had become the top luxury automaker in the country.
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