In 1999, Lexus introduced its iconic "December to Remember" campaign. The inaugural campaign not only established the brand's signature seasonal marketing strategy but also celebrated the holiday spirit with Lexus owners. While the campaign undeniably focuses on sales, it reflects Lexus's love for the holiday season—just like the rest of us.
New "December to Remember" Campaign
Marking 25 years since its debut, Lexus is celebrating this milestone anniversary with two fresh commercials: "Letter" and "Forecast." These ads highlight how Lexus's performance and innovative technology help create unforgettable Christmas memories.
Letter
In this heartwarming spot, the Lexus GX and NX play a pivotal role in ensuring a little girl's letter to Santa is delivered on time. With the Lexus NX's Intelligent Assistant calling on "Uncle Bryan" and Grandpa (waiting nearby in a Lexus GX), the family works together to assist her mission. Although the letter takes flight and doesn't make it to Santa directly, Christmas morning reveals that her wish—a piano—arrives right on schedule.
Forecast
The second commercial, "Forecast," tells the story of a local weatherman stuck at work as snow blankets the town. Determined to spend time with him, his family embarks on a journey in Lexus TX, GX, and LX models to reach him. This spot underscores the theme central to "December to Remember" campaigns: families using their Lexus vehicles to make the holidays brighter. The holidays are about togetherness, and with Lexus's reliable lineup, families can maximize their time together during the season—and beyond.
More Than Just Commercials
"December to Remember" isn't only about heartwarming ads—it's also Lexus's premier holiday sales event. While not every model will feature discounts, select vehicles will be available with special offers, making it an excellent time to purchase a Lexus.
Learn More About the December to Remember Sales Event
This December, our dealership is proud to participate in the Lexus holiday sales event. Discover great deals on select Lexus models. Contact us today to learn more about the available offers and find the perfect Lexus for you this holiday season!
