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The Lexus brand has enjoyed a thriving partnership with Vasser Sullivan Championship Racing since 2019. Over the seasons, this elite motorsports team has achieved dozens of podium finishes worldwide. Lexus and Vasser Sullivan have also captured more than a dozen tournament victories. That impressive track record was showcased once again at the 2026 Petit Le Mans in the United States. Taking on the challenging 10-hour endurance competition, the iconic Lexus RC F GT3 proved its mettle on the track.

 

Known for creating masterful storefront experiences, Lexus is bringing its latest showcase to San Jose, California. From June 11th to September 7, 2026, Santana Row will play host to "Curated by Lexus," a special event highlighting the brand's electrified lineup and bringing vehicles like the stunning Lexus TZ to life.

Lexus has long been known for innovation, combining luxury, safety, and sleek design. The brand’s vehicles are celebrated for their refined styling and upscale interiors. Recently, Lexus took part in the NYCxDESIGN festival, unveiling its Ambiance display—an exhibit dedicated to showcasing the brand’s most iconic design themes.
 

Lexus has long been recognized as one of the world’s most respected luxury automakers. Known for crafting high-end vehicles that blend innovation with elegance, the brand is now offering something fresh and exciting for its fans. In New York City, Lexus has introduced a new pop-up experience that merges a sleek showroom with striking art displays from local NYC talent. This event, aptly titled “Experience Amazing,” brings together design, technology, and creativity in an unforgettable way.

 

Surfing and the automotive world might not seem like an obvious match, but Lexus is setting out to change that perception. The renowned automaker recently revealed a multi-year partnership with the World Surf League (WSL). As part of this collaboration, Lexus will serve as the title sponsor for several major WSL events in the coming year, including the Pipe Pro, Trestle Pro, US Open of Surfing, WSL Awards, and WSL Finals.

Lexus revealed five incredible custom builds at the SEMA show in 2022. Each car was designed to show off the best of what the automaker has to offer, and they were all met with rave reviews from show attendees.

It had completely redesigned the first car with a racecar theme. It featured a carbon fiber body kit, an aggressive spoiler, and a powerful V8 engine.

This year, Lexus is shaking things up for Monterey Car Week. The luxury automaker is pulling out all the stops with a lineup that showcases its evolution. Lexus is offering a worldwide glimpse of its future.

There will be a range of stunning new models on display. Included are the RZ 450e and LC 500 Convertible.

Lexus will be marking several significant anniversaries with special events and exhibits.

 

On Aug 9, Lexus and Georgia Tech Athletics announced a multi-year partnership making Lexus the Official Luxury Vehicle of Georgia Tech Athletics. The director of athletics, Todd Stanbury, noted how the two organizations shared values grounded in uninhibited performance, relentless innovation and providing an exceptional customer experience. Stanbury believes the partnership between Lexus and Georgia Tech is a natural fit.

 

 

Consumer Reports recently announced their annual reliability ratings for 2021. Consumer Reports states that the most reliable car brand on the market is Lexus. The most reliable model from the brand is the Lexus GX SUV.

 

The SEMA Show is a trade event that takes place in Las Vegas each year. This is the premier automotive event to attend if you’re in the automotive industry. A number of educational seminars and demonstrations are provided throughout the event, along with some impressive debuts. Lexus debuted two modified cars at this year’s SEMA Show in early November.